The Challenge: Unite a dozen acquired companies across eight states under a cohesive brand and use the process to earn buy-in, train the team on messaging, and inspire loyalty and pride. The Response: Leveraging extensive research, analysis and brand understanding,...
The Challenge: Introduce TapFire, a new influencer marketing platform for SMEs, to the marketplace, combining a brand intro with education and lead generation. The Response: Defined brand positioning, messaging and launch strategy. Researched, scripted and produced an...
The Challenge: Communicate the brand promise and unique value proposition to prospective clients in accessible terms. The Outcomes: Increased blog traffic by 30%. Achieved a 45% open rate and 15% conversion rate on account-based marketing...
The Challenge: Refresh the YogaPod brand, systematize brand management, and prepare for rapid franchise expansion. The Response: Grounded in research and positioning, refined the logo, style and messaging for the brand and developed a suite of branded assets and...
The Challenge: Drive growth in tourism, talent, and trade around the world and align more than 400 individual logos to represent departments, offices, and programs state-wide. The Response: Discovery state-wide, robust media plan and content to drive engagement,...
