Creativity is an interesting animal. Is creativity a quality of our baseline personality? Is it a simply a brain function? Can we turn it on or off or amplify our capabilities? Is our capacity for creativity in our DNA from birth? Being in the business of providing...
Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that “Boomer” is...
Millennials get a bad rap. Now before I get a lot of irate comments mailed to me on postcards, let me explain. My days are spent with people younger than me - and I love it. I run an agency so my staff is young and hip,...
Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and...
I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic about our dumb...
TEEM recently relocated to Denver, leaving our iconic, well-loved hybrid agency and coworking space in downtown Boulder after a long and successful run. There have been many questions about the impetus to move and, more broadly, if we are continuing to offer coworking at...
TEEM has been on the front line of the freelance movement for 8 years. It has not always been easy, or clean, but we’ve seen it all. From launching Scrib, the first co-working space in Boulder, Colorado, years before co-working penetrated the interior of the...
Written by: Samuel Tait | @samuel_tait My former executive creative director at Havas, Steve Coll, recently discussed why so many ad agencies are not changing the way their creative departments operate even though the industry is constantly urging our clients to innovate. He states...
Have you heard? Boulder is ranked as the number one location in the nation for female entrepreneurs and female-led startups, according to a new study released last month by NerdWallet. And to be quite honest, we’re not surprised. But it gets better. The Boulder...
I’ve been pondering value-based billing practices of late. The reason for this is that the way agencies typically bill clients doesn’t work very well for either side. There are really two prevalent billing models at play in the industry today: Hourly Billing I hate...