Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and...
I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic about our dumb...
TEEM recently relocated to Denver, leaving our iconic, well-loved hybrid agency and coworking space in downtown Boulder after a long and successful run. There have been many questions about the impetus to move and, more broadly, if we are continuing to offer coworking at...
TEEM has been on the front line of the freelance movement for 8 years. It has not always been easy, or clean, but we’ve seen it all. From launching Scrib, the first co-working space in Boulder, Colorado, years before co-working penetrated the interior of the...
Written by: Samuel Tait | @samuel_tait My former executive creative director at Havas, Steve Coll, recently discussed why so many ad agencies are not changing the way their creative departments operate even though the industry is constantly urging our clients to innovate. He states...
Have you heard? Boulder is ranked as the number one location in the nation for female entrepreneurs and female-led startups, according to a new study released last month by NerdWallet. And to be quite honest, we’re not surprised. But it gets better. The Boulder...
I’ve been pondering value-based billing practices of late. The reason for this is that the way agencies typically bill clients doesn’t work very well for either side. There are really two prevalent billing models at play in the industry today: Hourly Billing I hate...
TEEM's very own Trish Thomas shares her experience with millennials in the workplace and the qualities that lead to success (and the mistakes that lead to failure). Jane Miller, CEO, business expert and author of Sleep Your Way to the Top (and other myths about business success) featured...
Definitions first. A meritocracy is “the holding of power by people selected on the basis of their ability.” The Latin translation is literally “I earn power.” Essentially, the best people and ideas win. Sounds like a stellar way to operate a company, eh? It...
Trish Thomas, CEO of TEEM Last week I was reading an opinion piece in AdAge by Michael Farmer bemoaning the death of the Agency of Record and sharing all the pitfalls faced by brands as a result. (Enjoy the entire article here) Massive upheaval...