Jen Napiorski, TEEM Art Director When choosing colors for a brand project, we need to ask a lot of questions. We don’t just choose colors that look good together – there’s a lot more to it! Have you ever thought about why designers choose the colors they do? Or why an...
Part One of our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM A few short weeks ago, most business leaders in the U.S. viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way....
Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and unpaid...
Buyers place confidence in reputable content and reliable opinions – not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated...
At this year’s Cannes Lions, Desmond Marzette, Nike’s global director of advertising, said, “I worry that ultimately advertising will become a layer of noise and won’t be as impactful as it has been in the past or even as it has been today.” So, what can be done to...
Please enter your email: continue (please allow popup windows for this site) close One of the hardest parts about building a business is knowing how to talk about it to get new customers (or clients, consumers, users, advocates, donors, you name it). Your products and...
