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How to Choose Color Palettes for Marketing Using Color Psychology

How to Choose Color Palettes for Marketing Using Color Psychology

by newteem | Jun 12, 2020 | Branding, Design, TEEM News

Jen Napiorski, TEEM Art Director When choosing colors for a brand project, we need to ask a lot of questions. We don’t just choose colors that look good together – there’s a lot more to it! Have you ever thought about why designers choose the colors they do? Or why an...
Communication Tips During the Coronavirus Outbreak Part 1: Reassure Customers & Staff

Communication Tips During the Coronavirus Outbreak Part 1: Reassure Customers & Staff

by helloteem | Apr 3, 2020 | Advertising, Branding, Communications, Our TEEM, Thoughts from Trish

Part One of our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM A few short weeks ago, most business leaders in the U.S. viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way....
Are Influencers Rigging the Game?

Are Influencers Rigging the Game?

by helloteem | Sep 12, 2019 | Branding, Marketing, Thoughts from Trish

Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and unpaid...
The Trust Trend Continues

The Trust Trend Continues

by helloteem | Jan 9, 2019 | Advertising, Branding, Communications, Digital & Dev, Marketing

Buyers place confidence in reputable content and reliable opinions – not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated...

Brand Citizenship: The Future of Advertising

by helloteem | Jun 30, 2016 | Advertising, Branding, TEEM News

At this year’s Cannes Lions, Desmond Marzette, Nike’s global director of advertising, said, “I worry that ultimately advertising will become a layer of noise and won’t be as impactful as it has been in the past or even as it has been today.” So, what can be done to...

How To Talk About Your Brand and Yourself

by helloteem | Jun 29, 2015 | Branding, Communications, TEEM News

Please enter your email: continue (please allow popup windows for this site) close One of the hardest parts about building a business is knowing how to talk about it to get new customers (or clients, consumers, users, advocates, donors, you name it). Your products and...
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Latest from our blog

Marketing Impact on Holidays: A Look at the ‘Hallmark Holiday’

Nov 4, 2020

History Behind Hallmark Holiday: What is the Hallmark Holiday? The “Hallmark Holiday” is a term used for holidays in the U.S. that have been said to have been commercialised by the stationary card company Hallmark. Focus more on the commercial push than the...

Bizwest CEO Roundtable Recap

Oct 30, 2020

How are shrinking marketing budgets, shifting recruiting landscapes, and the challenges of working with remote teams impacting marketing and advertising firms in the time of COVID? TEEM CEO Trish Thomas joined other Colorado marketing local leaders to discuss these...

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