I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic about our dumb...
We at TEEM are pushing deeper and deeper into digital advertising (as are most agencies). And as we do so, we are continually learning which tactics are most effective. It’s an ever-changing game. So we wanted to take a moment, to sum up what works in...
Contextual content clusters are becoming an important modeling strategy in content marketing. As the internet is awash in competing and often undifferentiated content, it’s harder and harder to stand out and hold a visitors attention. Not to mention that search engines have recently changed their...
Look, I know video isn’t a new aspect of digital marketing at this point, but the numbers are staggering. Video will make up 82% of all internet traffic by 2022, according to forecasts released recently by Cisco. 80% of customers report that watching demonstration...
Businesses are privy to a non-stop stream of data regarding their customers, marketing efforts and results. But sometimes more isn’t better. The single most intractable issue with being drowned in data is extracting actionable intelligence. Companies are increasingly turning to analytics solutions to distill meaning...
I know, I know… machines are taking over the world. But in 2019 and beyond, successful businesses will be embracing bots in marketing. Don’t fight it. Here are some practical examples of how technological advancement, artificial intelligence and automation can amp up your reach and...
Buyers place confidence in reputable content and reliable opinions - not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated that the most-trusted sources...
TEEM asked more than 115 CMOs, Marketing Directors, Executives, Entrepreneurs & Agency Leads how they planned to leverage the freelance/contractor workforce in 2017. The survey also addressed motivators for accessing the on-demand workforce, barriers to utilizing freelancers & desired solutions to boost outcomes. Download our...
This past weekend, Atomic20 had three members (Jonathan Sackheim, Abby Driscoll, and Brett Mckay) attend the Digital Summit: one of the largest digital marketing conferences in the region. Attendees learn about a variety of topics from respected keynote speakers as well as get the chance...
My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand assets effectively: organizing and delivering files. Most...