In the digital marketing world, things have always changed quickly – and with COVID dominating the national conversation, it’s changing faster than ever. One minute your ad campaign has an ROAS (return on ad spend) of 9, and your client is increasing your budget, and...
Developed: The App Economy Tour was hosted by ACT (the App Association) in cities across the U.S. throughout 2019 and 2020. I was honored to be included as a panelist for the Boulder, Colorado Developed event. Last week, in Washington D.C., the Developed Tour...
When the California Consumer Privacy Act (CCPA) entered the picture in 2019, the digital marketing and advertising world turned slightly upside down. There have been a lot of questions and fear regarding how these new policies will affect advertising efforts in the...
We at TEEM are pushing deeper and deeper into digital advertising (as are most agencies). And as we do so, we are continually learning which tactics are most effective. It’s an ever-changing game. So we wanted to take a moment, to sum up what works in digital...
It is very likely that for the last couple of weeks, your inbox has been overflowing with friendly email requests to opt-in once more for newsletters, and mentions of updated privacy policies. The General Data Protection Regulation (GDPR) that will be enforced as of...
Contextual content clusters are becoming an important modeling strategy in content marketing. As the internet is awash in competing and often undifferentiated content, it’s harder and harder to stand out and hold a visitors attention. Not to mention that search...
