by newteem | May 14, 2020 | Advertising, Digital & Dev, Marketing, TEEM News
In the digital marketing world, things have always changed quickly – and with COVID dominating the national conversation, it’s changing faster than ever. One minute your ad campaign has an ROAS (return on ad spend) of 9, and your client is increasing your budget, and...
by helloteem | Mar 18, 2020 | Digital & Dev, Marketing
Developed: The App Economy Tour was hosted by ACT (the App Association) in cities across the U.S. throughout 2019 and 2020. I was honored to be included as a panelist for the Boulder, Colorado Developed event. Last week, in Washington D.C., the Developed Tour...
by helloteem | Feb 15, 2020 | Advertising, Communications, Digital & Dev, Marketing
When the California Consumer Privacy Act (CCPA) entered the picture in 2019, the digital marketing and advertising world turned slightly upside down. There have been a lot of questions and fear regarding how these new policies will affect advertising efforts in the...
by helloteem | May 16, 2019 | Communications, Digital & Dev, Marketing
We at TEEM are pushing deeper and deeper into digital advertising (as are most agencies). And as we do so, we are continually learning which tactics are most effective. It’s an ever-changing game. So we wanted to take a moment, to sum up what works in digital...
by helloteem | May 11, 2019 | Communications, Digital & Dev
It is very likely that for the last couple of weeks, your inbox has been overflowing with friendly email requests to opt-in once more for newsletters, and mentions of updated privacy policies. The General Data Protection Regulation (GDPR) that will be enforced as of...
by helloteem | Mar 7, 2019 | Advertising, Content Marketing, Digital & Dev, Marketing
Contextual content clusters are becoming an important modeling strategy in content marketing. As the internet is awash in competing and often undifferentiated content, it’s harder and harder to stand out and hold a visitors attention. Not to mention that search...
