The Challenge:

Refresh the YogaPod brand, systematize brand management, and prepare for rapid franchise expansion.

The Response:

Grounded in research and positioning, refined the logo, style and messaging for the brand and developed a suite of branded assets and collateral within a brand management structure.

The Outcomes:

Launched an aligned look and feel, voice, and branded collateral across a broad ecosystem. Empowered the Yoga Pod team to manage and advocate for their brand, and enabled dozens of new franchises to quickly understand and adopt the YP way.