Jen Napiorski, TEEM Art Director When choosing colors for a brand project, we need to ask a lot of questions. We don’t just choose colors that look good together – there’s a lot more to it! Have you ever thought about why designers choose the colors they do? Or why an...
Greg is a talented graphic designer that comes from New York where he got his experience at agencies crafting his skills in experiential design. He’s worked on brands such as Nike, Kellogg’s, and Google helping them connect with their consumers and create a...
Last week, about 500 agency people got together in Manhattan to learn about how to grow their businesses. It was the annual conference put on by Mirren and it included speakers from Droga5, R/GA and Nike. I had the privilege of speaking at the event to explain our...
My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand...
As my intrepid Content Bureau colleague Todd predicted, 2013 was a year in which we saw the rise of responsive design, with apps including Facebook and Instagram becoming much more device-aware. We also saw a continued rise in smartphone users and their nearly...
Your brand is ultimately in the hands, or rather the minds, of your audience. The perceptions they have about your company, products, or services essentially formulate your brand. Your brand guidelines, meanwhile, can help you to control many aspects of how your...