Design

Greg is a talented graphic designer that comes from New York where he got his experience at agencies crafting his skills in experiential design. He’s worked on brands such as Nike, Kellogg's, and Google helping them connect with their consumers and create a memorable experience....

Last week, about 500 agency people got together in Manhattan to learn about how to grow their businesses. It was the annual conference put on by Mirren and it included speakers from Droga5, R/GA and Nike. I had the privilege of speaking at the event...

My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand assets effectively: organizing and delivering files....

Your brand is ultimately in the hands, or rather the minds, of your audience. The perceptions they have about your company, products, or services essentially formulate your brand. Your brand guidelines, meanwhile, can help you to control many aspects of how your audience perceives your...

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