Branding + Strategy
Compelling brands are grounded in strategy and driven by a deep understanding of the marketplace and their target customers. Good strategy feeds strong brands, successful products, and revenue-driving service offerings. TEEM’s strategic services include:
BRAND STRATEGY & MESSAGING WORKSHOPS
We frequently facilitate full-day or half-day workshops to conduct discovery and execute specific structured exercises to capture insights about your brand, goals, customers and market landscape. These workshops are customized to meet the needs of our clients and provide our team with the data required to build high-performing brands. Exercises can include business model canvases, goal setting, customer/prospect journey mapping, brand platform building, target persona empathy mapping, competitive analyses, and mission/vision/values or positioning.
Behind any effective marketing, effort lies in a deep understanding of your target consumers, prospects and differentiators. Together we will explore both demographic and psychographic traits of target audiences as well as product and/or service benefits and buying triggers.
How do you stack up? TEEM examines your top competitors, assessing their brand presence, packaging, product features/benefits, marketing tactics, and points of comparison so that you can stand out in the marketplace.
All great branding, messaging, and marketing is anchored in clear objectives founded on thorough research. TEEM works with you to build out a brand platform to guide messaging, identity, and creative development that will drive execution. Included are features, benefits, brand personality, values, mission, and essence. We also define brand promise, pillars, and positioning.
Naming is tough. We know. We’ve named consumer products, service companies, digital offerings, and games. Starting from well-defined territories, our creatives and strategists give you a slate of powerful offerings to choose from and help guide you to a brand name that will land in the market and connect with your audience.