I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic about our dumb...
Contextual content clusters are becoming an important modeling strategy in content marketing. As the internet is awash in competing and often undifferentiated content, it’s harder and harder to stand out and hold a visitors attention. Not to mention that search engines have recently...
Look, I know video isn’t a new aspect of digital marketing at this point, but the numbers are staggering. Video will make up 82% of all internet traffic by 2022, according to forecasts released recently by Cisco. 80% of customers report that watching demonstration...
Businesses are privy to a non-stop stream of data regarding their customers, marketing efforts and results. But sometimes more isn’t better. The single most intractable issue with being drowned in data is extracting actionable intelligence. Companies are increasingly turning to analytics solutions to distill meaning...
I know, I know… machines are taking over the world. But in 2019 and beyond, successful businesses will be embracing bots in marketing. Don’t fight it. Here are some practical examples of how technological advancement, artificial intelligence and automation can amp up your...
Buyers place confidence in reputable content and reliable opinions - not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated that the...
TEEM asked more than 115 CMOs, Marketing Directors, Executives, Entrepreneurs & Agency Leads how they planned to leverage the freelance/contractor workforce in 2017. The survey also addressed motivators for accessing the on-demand workforce, barriers to utilizing freelancers & desired solutions to boost outcomes. Download our...
At this year’s Cannes Lions, Desmond Marzette, Nike’s global director of advertising, said, “I worry that ultimately advertising will become a layer of noise and won’t be as impactful as it has been in the past or even as it has been today.” So, what...
Written by: Samuel Tait | @samuel_tait My former executive creative director at Havas, Steve Coll, recently discussed why so many ad agencies are not changing the way their creative departments operate even though the industry is constantly urging our clients to innovate. He states...
I’ve been pondering value-based billing practices of late. The reason for this is that the way agencies typically bill clients doesn’t work very well for either side. There are really two prevalent billing models at play in the industry today: Hourly Billing I hate...