In the digital marketing world, things have always changed quickly – and with COVID dominating the national conversation, it’s changing faster than ever. One minute your ad campaign has an ROAS (return on ad spend) of 9, and your client is increasing your budget, and...
Part One of our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM A few short weeks ago, most business leaders in the U.S. viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way....
Here’s what it means for their clients and employees, and what TEEM is doing about it. I enjoy solving business problems. I enjoy marketing not because I get warm and fuzzy from getting likes or clicks, but because I like learning about a client’s...
When the California Consumer Privacy Act (CCPA) entered the picture in 2019, the digital marketing and advertising world turned slightly upside down. There have been a lot of questions and fear regarding how these new policies will affect advertising efforts in the...
Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that...
The New California Consumer Privacy Regulations: Here’s What You Need to Know Now On June 28, 2018, the state of California passed the California Consumer Privacy Act (CCPA) as part of a worldwide movement toward greater data transparency and improved privacy...
