The Challenge:
Introduce TapFire, a new influencer marketing platform for SMEs, to the marketplace, combining a brand intro with education and lead generation.
The Response:
Defined brand positioning, messaging and launch strategy. Researched, scripted and produced an introductory explainer video.
The Outcomes:
A highly successful product launch making TapInfluence’s premium platform benefits accessible (and understandable) to small and mid-size brands for the first time.
