It is very likely that for the last couple of weeks, your inbox has been overflowing with friendly email requests to opt-in once more for newsletters, and mentions of updated privacy policies. The General Data Protection Regulation (GDPR) that will be enforced as of...
Buyers place confidence in reputable content and reliable opinions – not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated...
Look at anyone’s phone screen and you’ll get a good idea of how they live their life. On average, Americans use 26 different apps every month and have 2-3 times that number of apps on their phones. So how do you find the newest and best apps? Rather than...
Please enter your email: continue (please allow popup windows for this site) close One of the hardest parts about building a business is knowing how to talk about it to get new customers (or clients, consumers, users, advocates, donors, you name it). Your products and...
These days everyone knows the challenges of finding work-life balance. We’re not known for it in the U.S. and in fact our country ranks #1 among most developed countries of having the longest work week (and working nights and weekends). American’s only use...
Last week, about 500 agency people got together in Manhattan to learn about how to grow their businesses. It was the annual conference put on by Mirren and it included speakers from Droga5, R/GA and Nike. I had the privilege of speaking at the event to explain our...