brand loyalty Tag

Buyers place confidence in reputable content and reliable opinions - not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated that the...

A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to...

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