The Challenge:
Provide 360-degree marketing support. Serve as an extension of Reed Group’s internal marketing team.
The Response:
Facilitated research brand messaging and strategy for the brand and core products. Concepted and executed product-specific, strategic marketing campaigns utilizing Google AdWords and LinkedIn. Implemented email nurturing campaigns via Marketo to fill the Reed Group sales funnel. Refreshed the brand’s visual identity and provided extensive creative and collateral support.
The Outcomes:
Increased sales leads by 3x in 12 months.
