Gaiam

Challenge

Increase conversion of trial users of GaiamTV to paid subscribers.

Response

Developed an interactive, 21-day challenge campaign to increase engagement and foster an amazing, gamified experience with the Gaiam brand.

Outcomes

45,000 active participants engaged with the brand 19 times on average during the 21-day challenge. Increased 30-day conversion rate by 22%.


Let's Create Something Amazing

Category
Development, Digital