People Element
The Marketing Engine for SaaS Lead-Gen
How TEEM set a SaaS employee surveying provider up for success through lead-gen marketing.
Listen, engage, convert.
Problem
While demand for People Element’s employee surveying software boomed during Covid, so did the number of SaaS competitors. They knew they needed to do something different, so turned to TEEM for refreshed strategy, website, and scalable lead generation.
Solution
Once their marketing strategy was refreshed, we overhauled People Element’s marketing systems by setting up HubSpot, defining their sales funnel KPI’s, launching a new website and SEO, creating topic-specific email funnels, and leading new search ads.
Result
The result was a dramatic growth in both quantity and quality of leads. As TEEM continues to lead People Element’s marketing, HubSpot’s data enables better marketing decisions, our digital ads bring in over 50% of their MQL’s, and we continue to scale.
ROAS
%
Increase in Annual MQL's
%
CPA Reduction
%
Lead Quality Improvement
%
SEO Visibility Increase
We have enjoyed working with TEEM since 2018 and would highly recommend their services. They have done a fantastic job with our website, graphic design and all aspects of marketing. Adam and the rest of their crew always conduct themselves professionally and are easy to work with.
I am thrilled with the exceptional work by TEEM on our new web development project. Their expertise in SEO optimization, interactive content, and overall brand enhancement truly showcased the evolution of our company's expanded growth in clinical utilization and data analytics. The results speak for themselves, and we couldn't be happier with the outcome. Thank you for your dedication, creativity, on-time delivery and overall professionalism!
In the year that I’ve been working with TEEM they have become a trusted resource and true extension of my own marketing team. They carried us through the design, content development, and rapid implementation of a new website, and continue to help us with projects ranging from graphic design to campaign development to marketing automation and more. They bring the right balance of strategic and creative input with the tactical execution that helps keep our programs moving forward. I value my partnership with TEEM tremendously.
I have been working with TEEM for over 18 months. They are a perfect agency for my client and bring the right level of strategy and tactical execution to our small marketing team. They are results focus and are constantly bringing new ideas to the discussion.
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