You shall not iPaaS!
Problem
Jitterbit’s product can be complex, especially for their audience who have never used an API integration software. So they turned to TEEM’s technical writers to craft informative yet accessible content that would educate, nurture, and gain rank for SEO.
Solution
We mobilized a team of our best technical writers, conducted keyword research, and interviewed Jitterbit’s topic experts to capture key messaging. TEEM wrote and designed ebooks, infographics, case studies, and provided 15 technical blogs per month.
Result
Our quality content was used as gated content pieces, integrated into email funnels, and to fill out Jitterbit’s through-leadership library. The blogs were so effective that we were asked to scale it from 4 blogs a month to 15—and didn’t skip a beat.