Communications

We at TEEM are pushing deeper and deeper into digital advertising (as are most agencies).  And as we do so, we are continually learning which tactics are most effective. It’s an ever-changing game. So we wanted to take a moment, to sum up what works in...

It is very likely that for the last couple of weeks, your inbox has been overflowing with friendly email requests to opt-in once more for newsletters, and mentions of updated privacy policies. The General Data Protection Regulation (GDPR) that will be enforced as of today, May 25th,...

Buyers place confidence in reputable content and reliable opinions - not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated that the most-trusted sources...

Please enter your email: continue (please allow popup windows for this site) close One of the hardest parts about building a business is knowing how to talk about it to get new customers (or clients, consumers, users, advocates, donors, you name it). Your products and your services have so...

Last week, about 500 agency people got together in Manhattan to learn about how to grow their businesses. It was the annual conference put on by Mirren and it included speakers from Droga5, R/GA and Nike. I had the privilege of speaking at the event...

A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to...