I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic...
At this year’s Cannes Lions, Desmond Marzette, Nike’s global director of advertising, said, “I worry that ultimately advertising will become a layer of noise and won’t be as impactful as it has been in the past or even as it has been today.” So, what can be done to...