marketing Tag

Why traditional media efforts should not be ignored in a digital world. We have been hearing the same thing for years: Traditional media advertising is out, and digital is in.  Why would we question this idea? With the rise of the internet, social media, and streaming, it...

Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that “Boomer” is...

I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist  Dan Ariely called Predictably Irrational.  To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense.  And we are systematic about our dumb...

At this year’s Cannes Lions, Desmond Marzette, Nike’s global director of advertising, said, “I worry that ultimately advertising will become a layer of noise and won’t be as impactful as it has been in the past or even as it has been today.” So, what...

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