The Final Post in our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM The last question I’ve been hearing repeatedly about coronavirus communications is this: What in the world do I say to investors and lenders? The coronavirus...
Part One of our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM A few short weeks ago, most business leaders in the U.S. viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way....
The Cult of Convenience…is it a Good Thing? Convenience has stealthily become one of the most pervasive and least studied or understood purchase drivers of the 21st century. For Millennials and up-and-coming Gen Z, it is quite simply one of the most important...
Why traditional media efforts should not be ignored in a digital world. We have been hearing the same thing for years: Traditional media advertising is out, and digital is in. Why would we question this idea? With the rise of the internet, social media, and...
Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that...