Manage Your Brand Assets Like a Pro

My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand...

Establishing Brand Guidelines: 5 Tips for Success

Your brand is ultimately in the hands, or rather the minds, of your audience. The perceptions they have about your company, products, or services essentially formulate your brand. Your brand guidelines, meanwhile, can help you to control many aspects of how your...