consumer behavior Tag

I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist  Dan Ariely called Predictably Irrational.  To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense.  And we are systematic about our dumb...

Businesses are privy to a non-stop stream of data regarding their customers, marketing efforts and results.  But sometimes more isn’t better. The single most intractable issue with being drowned in data is extracting actionable intelligence.  Companies are increasingly turning to analytics solutions to distill meaning...

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