by helloteem | Feb 2, 2015 | Branding, Communications, Our TEEM
A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical...
by helloteem | Nov 9, 2014 | Branding, Design, Marketing
My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand...
by helloteem | Nov 3, 2014 | Communications, Design, Marketing
As my intrepid Content Bureau colleague Todd predicted, 2013 was a year in which we saw the rise of responsive design, with apps including Facebook and Instagram becoming much more device-aware. We also saw a continued rise in smartphone users and their nearly...
by helloteem | Oct 14, 2014 | Branding, Design
Your brand is ultimately in the hands, or rather the minds, of your audience. The perceptions they have about your company, products, or services essentially formulate your brand. Your brand guidelines, meanwhile, can help you to control many aspects of how your...