The Challenge: Introduce TapFire, a new influencer marketing platform for SMEs, to the marketplace, combining a brand intro with education and lead generation. The Response: Defined brand positioning, messaging and launch strategy. Researched, scripted and produced an...
The Challenge: Refresh a 40-year-old brand to build trust among a younger, trendy, ‘New Boulder’ audience. The Response: Conducted competitive, real-estate industry research and internal interviews leading to new brand messaging, brand platform, identity, and all...
The Challenge: Communicate the brand promise and unique value proposition to prospective clients in accessible terms. The Outcomes: Increased blog traffic by 30%. Achieved a 45% open rate and 15% conversion rate on account-based marketing...
The Challenge: Drive growth in tourism, talent, and trade around the world and align more than 400 individual logos to represent departments, offices, and programs state-wide. The Response: Discovery state-wide, robust media plan and content to drive engagement,...
The Challenge: Rebrand a single dental practice to prepare for acquisitions and multiple locations. Roll out a comprehensive branded system including collateral, email, website and more. The Challenge: Rebrand a single dental practice to prepare for acquisitions and...