Simon

Simon

The Challenge: Unite a dozen acquired companies across eight states under a cohesive brand and use the process to earn buy-in, train the team on messaging, and inspire loyalty and pride. The Response: Leveraging extensive research, analysis and brand understanding,...
Taggart Insurance

Taggart Insurance

The Challenge: Give new life to an 80-year-old insurance company that embodies personality in a very mundane industry. The Response: Built a brand platform that truly differentiates. Focused on compelling, engaging messaging, strong visual design, a user-oriented web...
Tapfire

Tapfire

The Challenge: Introduce TapFire, a new influencer marketing platform for SMEs, to the marketplace, combining a brand intro with education and lead generation. The Response: Defined brand positioning, messaging and launch strategy. Researched, scripted and produced an...
WK Real Estate

WK Real Estate

The Challenge: Refresh a 40-year-old brand to build trust among a younger, trendy, ‘New Boulder’ audience. The Response: Conducted competitive, real-estate industry research and internal interviews leading to new brand messaging, brand platform, identity, and all...
Yoga Pod

Yoga Pod

The Challenge: Refresh the YogaPod brand, systematize brand management, and prepare for rapid franchise expansion. The Response: Grounded in research and positioning, refined the logo, style and messaging for the brand and developed a suite of branded assets and...