Zayo

Challenge

Unite people, culture, and brand for a multibillion-dollar, global-broadband infrastructure company making multiple acquisitions and thousands of hires annually.

Response

Extensive user testing, discovery, and research informed dozens of use cases and revealed attraction, performance, and satisfaction drivers. Created a new brand platform, full suite of assets, and brand management system.

Outcomes

Brand refresh, architecture for 12 unique company divisions, targeted content and collateral, and a 264-page website in three languages that delivered a 392% boost in organic blog traffic, plus a 2,800% increase in growth to the Careers page.


Let's Create Something Amazing

Category
Branding, Development, Production, Storytelling
Tags
branding, development, production, storytelling, zayo