Yoga Pod

Challenge

Refresh the YogaPod brand, systematize brand management, and prepare for rapid franchise expansion.

Response

Grounded in research and positioning, refined the logo, style and messaging for the brand and developed a suite of branded assets and collateral within a brand management structure.

Outcomes

Launched an aligned look and feel, voice, and branded collateral across a broad ecosystem. Empowered the Yoga Pod team to manage and advocate for their brand, and enabled dozens of new franchises to quickly understand and adopt the YP way.


Let's Create Something Amazing

Category
Branding, Production, Storytelling
Tags
branding, production, storytelling, yoga pod
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