Develop and produce content highlighting the unique culture and ethos at Crocs to aid in talent recruitment.
Conducted internal interviews to understand what makes Crocs, Crocs. Storyboarded and produced new culture highlight reel to attract and retain target team members.
Amped up recruiting, talent acquisition, and satisfaction for employees at Crocs. And they, in turn, turbo-charged a lagging brand to boost relevance and appeal for a new breed of Crocs fans.