Brand COLORADO

Challenge

Drive growth in tourism, talent, and trade around the world and align more than 400 individual logos to represent departments, offices, and programs state-wide.

Response

Discovery state-wide, robust media plan and content to drive engagement, dozens of independent contributors, a Brand Advisory Council, and a Youth Ambassador program.

Outcomes

600,000 community members participated in the brand process, $365,000 efficiency savings in 9 months, 2,000 companies joined an economic development program, and the entire state government united under one brand.


Let's Create Something Amazing

Category
Branding, Production, Storytelling, Strategy
Tags
branding, integrated marketing, state of colorado