Trish Thomas, CEO, TEEM When asked, clients often say that the most important things their agency can provide are “a proven return on investment” or “a strong understanding of their business objectives.” While this sounds reasonable, the reality is that brands often...
Creativity is an interesting animal. Is creativity a quality of our baseline personality? Is it a simply a brain function? Can we turn it on or off or amplify our capabilities? Is our capacity for creativity in our DNA from birth? Being in the business of providing...
Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that...
Millennials get a bad rap. Now before I get a lot of irate comments mailed to me on postcards, let me explain. My days are spent with people younger than me – and I love it. I run an agency so my staff is young and hip, and I live in RiNo, a hip emerging...
Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and unpaid...
I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic...
