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Data Privacy in 2020 – We Will See More

Data Privacy in 2020 – We Will See More

by helloteem | Feb 15, 2020 | Advertising, Communications, Digital & Dev, Marketing

When the California Consumer Privacy Act (CCPA) entered the picture in 2019, the digital marketing and advertising world turned slightly upside down. There have been a lot of questions and fear regarding how these new policies will affect advertising efforts in the...
How the Workplace Is Changing, Trends to Expect in 2020

How the Workplace Is Changing, Trends to Expect in 2020

by helloteem | Jan 13, 2020 | Marketing, Our TEEM

The infrastructure of the workplace is ever evolving, constantly looking to minimize drawbacks and enhance productivity. Culture is shifting, as new generations and thought leaders enter the workplace, fresh ideas come to light about how to make work an inspiring part...
TRIBES TRUMP GENERATIONS

TRIBES TRUMP GENERATIONS

by helloteem | Dec 18, 2019 | Advertising, Marketing, Our TEEM, Thoughts from Trish

Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that...
The New California Consumer Privacy Regulations: Here’s What You Need to Know Now

The New California Consumer Privacy Regulations: Here’s What You Need to Know Now

by helloteem | Dec 3, 2019 | Advertising, Communications, Marketing

The New California Consumer Privacy Regulations: Here’s What You Need to Know Now On June 28, 2018, the state of California passed the California Consumer Privacy Act (CCPA) as part of a worldwide movement toward greater data transparency and improved privacy...
Are Influencers Rigging the Game?

Are Influencers Rigging the Game?

by helloteem | Sep 12, 2019 | Branding, Marketing, Thoughts from Trish

Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and unpaid...
Consumer Behavior and Why We Fall for ‘Zero’ Every Time

Consumer Behavior and Why We Fall for ‘Zero’ Every Time

by helloteem | Aug 15, 2019 | Advertising, Marketing, Thoughts from Trish

I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist  Dan Ariely called Predictably Irrational.  To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense.  And we are systematic...
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Open-Source Talent

Oct 7, 2020

It’s not much of a surprise to learn that today’s workforce is changing.  With shifting market dynamics, new customer preferences, and a rapidly-decreasing talent supply, companies are facing increased pressure to think beyond traditional ways of building an...

16 Ways Your Agency Can Learn More About New Clients’ Audiences

Oct 5, 2020

When an agency gets a new client, it’s critical for them to understand all the nuances of that client’s business – from its team members to its service offerings to its target audiences. Without proper onboarding, agencies can’t get a good grasp on the ins and outs of...

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