When the California Consumer Privacy Act (CCPA) entered the picture in 2019, the digital marketing and advertising world turned slightly upside down. There have been a lot of questions and fear regarding how these new policies will affect advertising efforts in the...
The infrastructure of the workplace is ever evolving, constantly looking to minimize drawbacks and enhance productivity. Culture is shifting, as new generations and thought leaders enter the workplace, fresh ideas come to light about how to make work an inspiring part...
Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that...
The New California Consumer Privacy Regulations: Here’s What You Need to Know Now On June 28, 2018, the state of California passed the California Consumer Privacy Act (CCPA) as part of a worldwide movement toward greater data transparency and improved privacy...
Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and unpaid...
I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic...
