by helloteem | Jun 15, 2015 | Branding, Communications, TEEM News
These days everyone knows the challenges of finding work-life balance. We’re not known for it in the U.S. and in fact our country ranks #1 among most developed countries of having the longest work week (and working nights and weekends). American’s only use...
by helloteem | May 10, 2015 | Advertising, Branding, Communications, Design
Last week, about 500 agency people got together in Manhattan to learn about how to grow their businesses. It was the annual conference put on by Mirren and it included speakers from Droga5, R/GA and Nike. I had the privilege of speaking at the event to explain our...
by helloteem | Apr 15, 2015 | Branding, Communications, TEEM News
If your phone could talk what would it say about you? I’m sure it wouldn’t say “You don’t spend enough time with me.” The apps on our phones show a lot about how we live, who we love and what’s important to us. But how do you find out about the best apps around? Since...
by helloteem | Feb 2, 2015 | Branding, Communications, Our TEEM
A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical...
by helloteem | Nov 9, 2014 | Branding, Design, Marketing
My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand...
by helloteem | Oct 14, 2014 | Branding, Design
Your brand is ultimately in the hands, or rather the minds, of your audience. The perceptions they have about your company, products, or services essentially formulate your brand. Your brand guidelines, meanwhile, can help you to control many aspects of how your...