TEEM asked more than 115 CMOs, Marketing Directors, Executives, Entrepreneurs & Agency Leads how they planned to leverage the freelance/contractor workforce in 2017. The survey also addressed motivators for accessing the on-demand workforce, barriers to utilizing...
At this year’s Cannes Lions, Desmond Marzette, Nike’s global director of advertising, said, “I worry that ultimately advertising will become a layer of noise and won’t be as impactful as it has been in the past or even as it has been today.” So, what can be done to...
Written by: Samuel Tait | @samuel_tait My former executive creative director at Havas, Steve Coll, recently discussed why so many ad agencies are not changing the way their creative departments operate even though the industry is constantly urging our clients to...
I’ve been pondering value-based billing practices of late. The reason for this is that the way agencies typically bill clients doesn’t work very well for either side. There are really two prevalent billing models at play in the industry today: Hourly Billing I hate...
Trish Thomas, CEO of TEEM Last week I was reading an opinion piece in AdAge by Michael Farmer bemoaning the death of the Agency of Record and sharing all the pitfalls faced by brands as a result. (Enjoy the entire article here) Massive upheaval is afoot in the ad...
Last week, about 500 agency people got together in Manhattan to learn about how to grow their businesses. It was the annual conference put on by Mirren and it included speakers from Droga5, R/GA and Nike. I had the privilege of speaking at the event to explain our...