I’ve just finished reading a fascinating book on consumer behavior by Behavioral Economist Dan Ariely called Predictably Irrational. To sum it up: humans think we make smart, reasoned decisions when in reality almost nothing we do makes sense. And we are systematic...
Contextual content clusters are becoming an important modeling strategy in content marketing. As the internet is awash in competing and often undifferentiated content, it’s harder and harder to stand out and hold a visitors attention. Not to mention that search...
Look, I know video isn’t a new aspect of digital marketing at this point, but the numbers are staggering. Video will make up 82% of all internet traffic by 2022, according to forecasts released recently by Cisco. 80% of customers report that watching demonstration...
Businesses are privy to a non-stop stream of data regarding their customers, marketing efforts and results. But sometimes more isn’t better. The single most intractable issue with being drowned in data is extracting actionable intelligence. Companies are...
I know, I know… machines are taking over the world. But in 2019 and beyond, successful businesses will be embracing bots in marketing. Don’t fight it. Here are some practical examples of how technological advancement, artificial intelligence and automation can amp up...
Buyers place confidence in reputable content and reliable opinions – not ads. We have known for years that consumers doubt and avoid traditional advertising. Trust in advertising continues to decline as we go into a new year. A 2015 Nielsen study demonstrated...