TEEM Blog

The Death of Forethought in Marketing

The Death of Forethought in Marketing

Trish Thomas, CEO, TEEM When asked, clients often say that the most important things their agency can provide are “a proven return on investment” or “a strong understanding of their business objectives.”   While this sounds reasonable, the reality is that brands often...

The Catch-22 of Convenience

The Catch-22 of Convenience

The Cult of Convenience...is it a Good Thing? Convenience has stealthily become one of the most pervasive and least studied or understood purchase drivers of the 21st century. For Millennials and up-and-coming Gen Z, it is quite simply one of the most important...

Traditional Media… the New Comeback Kid?

Traditional Media… the New Comeback Kid?

Why traditional media efforts should not be ignored in a digital world. We have been hearing the same thing for years: Traditional media advertising is out, and digital is in.  Why would we question this idea? With the rise of the internet, social media, and...

How the Workplace Is Changing, Trends to Expect in 2020

How the Workplace Is Changing, Trends to Expect in 2020

The infrastructure of the workplace is ever evolving, constantly looking to minimize drawbacks and enhance productivity. Culture is shifting, as new generations and thought leaders enter the workplace, fresh ideas come to light about how to make work an inspiring part...

TRIBES TRUMP GENERATIONS

TRIBES TRUMP GENERATIONS

Marketing Based on Psychographics vs Demographics Trish Thomas, CEO, TEEM Last week I was watching a movie with two family friends, who are 28 and 24. During the movie, generation gaps and the “OK, Boomer” movement came up. Emily (24) told my husband (65) that...

eCommerce Strategies to Make 2020 Shine

eCommerce Strategies to Make 2020 Shine

Trish Thomas, CEO, TEEM One of the trickiest things about being an Amazon seller is finding ways to distinguish yourself from your competition – and that’s where having a complete marketing strategy can really make your brand shine. To succeed, you’ll need to innovate...

Why I Like Millennials

Why I Like Millennials

Millennials get a bad rap.   Now before I get a lot of irate comments mailed to me on postcards, let me explain. My days are spent with people younger than me - and I love it.  I run an agency so my staff is young and hip, and I live in RiNo, a hip emerging...

Are Influencers Rigging the Game?

Are Influencers Rigging the Game?

Over the past decade, the concept of ‘influence’ has taken on an entirely new meaning, evolving from a casual term to a lucrative career path. At TEEM we work with all levels influencers ranging from users of a product or service who offer an unsolicited and unpaid...