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Millennials get a bad rap.   Now before I get a lot of irate comments mailed to me on postcards, let me explain. My days are...

Businesses are privy to a non-stop stream of data regarding their customers, marketing efforts and results.  But sometimes more isn’t better. The single...

Buyers place confidence in reputable content and reliable opinions - not ads. We have known for years that consumers doubt and avoid...

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