TEEM Blog
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4 Quick Tips for Digital Advertising in Times of Crisis
In the digital marketing world, things have always changed quickly – and with COVID dominating the national conversation, it’s changing faster than ever. One minute your ad campaign has an ROAS (return on ad spend) of 9, and your client is increasing your budget, and...
COVID Comms: 360 Degree Communications Advice in the Age of Coronavirus
A few short weeks ago, most business leaders viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way. Today, all of us face a very real and personal challenge as we collectively fight a global pandemic. On Wednesday,...
The Unexpected Bright Side of the COVID-19 Pandemic
Sometimes that point of view leads me to tackle the world with an excess of undue optimism, but I wouldn’t live life any other way. So, in true “Trish form,” I want to share some of the positives – the unexpected bright side, so to speak – of the coronavirus outbreak.
Communication Tips During the Coronavirus Outbreak Part 3: Getting Real with Investors & Lenders
The coronavirus epidemic has profoundly impacted financial markets, commercial lending, and consumer confidence. Publicly traded companies have very clear reporting obligations to their shareholders, but small businesses have to cope with their own unique challenges in terms of communicating with their investors and lenders.
Communication Tips During the Coronavirus Outbreak Part 2: Maintain Sales & Marketing
Part Two of our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM Let’s continue our conversation on etiquette in corporate communications during a global pandemic. Another question I’ve gotten a lot in the past few weeks is, “How do...
Communication Tips During the Coronavirus Outbreak Part 1: Reassure Customers & Staff
Part One of our Three Part Series on COVID-19 Communication Dos and Don'ts Trish Thomas, CEO, TEEM A few short weeks ago, most business leaders in the U.S. viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way. Today,...
COVID-19 Tips: 6 Simple Steps to Work Effectively from Home (and Stay Sane!)
Well, the coronavirus outbreak (COVID-19) is forcing America’s workforce to go remote en masse...overnight. Like many consultants, freelancers, and creatives, I’ve had flex work hours and a home office for about 20 years, so I thought this would be a good time to...
Small Agencies Have Been Structured Wrong
Here's what it means for their clients and employees, and what TEEM is doing about it. I enjoy solving business problems. I enjoy marketing not because I get warm and fuzzy from getting likes or clicks, but because I like learning about a client’s business...
The Culmination of Developed: the App Economy Tour
Developed: The App Economy Tour was hosted by ACT (the App Association) in cities across the U.S. throughout 2019 and 2020. I was honored to be included as a panelist for the Boulder, Colorado Developed event. Last week, in Washington D.C., the Developed Tour...
TEEM’s Response to the Coronavirus Pandemic
TEEM’s Response to the Coronavirus Pandemic Trish Thomas, CEO, TEEM 3.16.20 It’s been an interesting few weeks, to say the least. The coronavirus outbreak globally has impacted our clients’ sales, triggered event cancellations, and disrupted operations. In response...
Data Privacy in 2020 – We Will See More
When the California Consumer Privacy Act (CCPA) entered the picture in 2019, the digital marketing and advertising world turned slightly upside down. There have been a lot of questions and fear regarding how these new policies will affect advertising efforts in the...
The Death of Forethought in Marketing
Trish Thomas, CEO, TEEM When asked, clients often say that the most important things their agency can provide are “a proven return on investment” or “a strong understanding of their business objectives.” While this sounds reasonable, the reality is that brands often...