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How Can Gig Workers Develop Resilience in Challenging Times? We’re One Step Closer to Answers.
Beth Hayden, TEEM The number of self-employed workers in the United States continues to grow, and gig workers are expected to comprise as much as 40% of the American workforce by the mid-2020s. Over 60% of American gig workers are skilled professionals like graphic...
Webinar: Skyrocket Sales with a Captivating Brand Story
On Thursday, June 24th TEEM's CEO Trish Thomas was joined by Lindsay Yaw Rogers of Raw Strategy to discuss a new style of brand storytelling. Product Positioning is a tried and true element of that approach. It involves building stories based on well-researched...
Creating New Business When the World is Falling Apart
Graphic Recording Studio Shares Key Takeaways from a Session for the Music Industry Beth Hayden, TEEM Recently, the AMP Music Summit brought together several top music industry experts to talk about how musicians can create new business in these turbulent times. The...
Vulnerability as a Leadership Strength
Trish Thomas, CEO, TEEM 6.6.20 To say that 2020 has been an interesting year would be an understatement. Photo by Santi Fox on Unsplash From the coronavirus outbreak in February, to nationwide lockdowns across the U.S. in March, to the recent political unrest,...
How to Choose Color Palettes for Marketing Using Color Psychology
Jen Napiorski, TEEM Art Director When choosing colors for a brand project, we need to ask a lot of questions. We don’t just choose colors that look good together – there’s a lot more to it! Have you ever thought about why designers choose the colors they do? Or why an...
4 Quick Tips for Digital Advertising in Times of Crisis
In the digital marketing world, things have always changed quickly – and with COVID dominating the national conversation, it’s changing faster than ever. One minute your ad campaign has an ROAS (return on ad spend) of 9, and your client is increasing your budget, and...
COVID Comms: 360 Degree Communications Advice in the Age of Coronavirus
A few short weeks ago, most business leaders viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way. Today, all of us face a very real and personal challenge as we collectively fight a global pandemic. On Wednesday,...
The Unexpected Bright Side of the COVID-19 Pandemic
Sometimes that point of view leads me to tackle the world with an excess of undue optimism, but I wouldn’t live life any other way. So, in true “Trish form,” I want to share some of the positives – the unexpected bright side, so to speak – of the coronavirus outbreak.
Communication Tips During the Coronavirus Outbreak Part 3: Getting Real with Investors & Lenders
The coronavirus epidemic has profoundly impacted financial markets, commercial lending, and consumer confidence. Publicly traded companies have very clear reporting obligations to their shareholders, but small businesses have to cope with their own unique challenges in terms of communicating with their investors and lenders.
Communication Tips During the Coronavirus Outbreak Part 2: Maintain Sales & Marketing
Part Two of our Three Part Series on COVID-19 Communication Dos and Don’ts Trish Thomas, CEO, TEEM Let’s continue our conversation on etiquette in corporate communications during a global pandemic. Another question I’ve gotten a lot in the past few weeks is, “How do...
Communication Tips During the Coronavirus Outbreak Part 1: Reassure Customers & Staff
Part One of our Three Part Series on COVID-19 Communication Dos and Don'ts Trish Thomas, CEO, TEEM A few short weeks ago, most business leaders in the U.S. viewed the coronavirus as far away and unlikely to impact their companies or daily lives in a major way. Today,...
COVID-19 Tips: 6 Simple Steps to Work Effectively from Home (and Stay Sane!)
Well, the coronavirus outbreak (COVID-19) is forcing America’s workforce to go remote en masse...overnight. Like many consultants, freelancers, and creatives, I’ve had flex work hours and a home office for about 20 years, so I thought this would be a good time to...