TEEM’s Response to the Coronavirus Pandemic

TEEM’s Response to the Coronavirus Pandemic

TEEM’s Response to the Coronavirus Pandemic Trish Thomas, CEO, TEEM 3.16.20 It’s been an interesting few weeks, to say the least.  The coronavirus outbreak globally has impacted our clients’ sales, triggered event cancellations, and disrupted operations.  In response...
The Death of Forethought in Marketing

The Death of Forethought in Marketing

Trish Thomas, CEO, TEEM When asked, clients often say that the most important things their agency can provide are “a proven return on investment” or “a strong understanding of their business objectives.”   While this sounds reasonable, the reality is that brands often...
The Catch-22 of Convenience

The Catch-22 of Convenience

The Cult of Convenience…is it a Good Thing? Convenience has stealthily become one of the most pervasive and least studied or understood purchase drivers of the 21st century. For Millennials and up-and-coming Gen Z, it is quite simply one of the most important...
Traditional Media… the New Comeback Kid?

Traditional Media… the New Comeback Kid?

Why traditional media efforts should not be ignored in a digital world. We have been hearing the same thing for years: Traditional media advertising is out, and digital is in.  Why would we question this idea? With the rise of the internet, social media, and...